'The easiest way to explain it is if you're sitting down, the bra is relaxed and comfortable, and it's not constraining you,’ she says. 'If you were suddenly to get up and run for a bus and your breasts are bouncing, the bra will sense that and tighten up to give you the support that you need.
‘Then when you're on the bus it realises you don't need that support anymore and just relaxes. So it's responding to women's physical needs.’
The bionic bar [sic] would improve on current sports bras, which offer a lot of support but tend to be tight and uncomfortable.
Wednesday, March 18, 2015
The bionic bra (via GeekPress):