The pirate brand

At the New Yorker, Caleb Crain reviews Peter Leeson's The Invisible Hook: The Hidden Economics of Pirates (I have only dipped into the book myself so far, but it looks excellent); Caleb also offers further piratical background at his blog.

Piracy vs. obscurity

(But Stephen King might have gotten carried away with his phrasing.)

"Total pirate theme"

I might have to reconsider the preferred spelling of my favorite exclamation.