Showing posts with label public health. Show all posts
Showing posts with label public health. Show all posts

Tuesday, September 03, 2013

Closing tabs

A very good day in many respects, but tiring.

In the morning I had a gorgeous short run along the river (excessive humidity, though).

In the afternoon I taught my first class of the semester, in a strikingly beautiful third-floor room at the Union Theological Seminary. Lots of familiar faces, which is always nice, and a syllabus full of books I particularly enjoy - this one should be good.

Four exciting pre-ordered books appeared on my Kindle, and one of them is the new Lee Child novel.

I have printed out final versions of all course materials for tomorrow's lecture.

Now I am going to shut down my computer and go and read Never Go Back!

(The only other thing I have to do tonight is my back stretching exercises, or I will regret it come Sunday evening, and perhaps a spot of meditation: but all other minor bits and bobs can wait till tomorrow, things like allergy doctor visit - I haven't been for way too long, I need to get back on the weekly habit of shots! - and booking a car for the airport trip Thursday and writing a conference paper abstract and getting various start-of-semester logistics sorted out and finishing the utterly complex triathlon organizing and packing that must be done before I leave.)

Also:

Secret fore-edge book paintings!

Philip Pullman is a yeoman. (Via Monica E.; FT site registration required.)

A dispiriting but fascinating story about the U.S. demographic changes that have led to a huge drop in life expectancy for poor white women lacking a high-school diploma.

The lost sausages of WWI.

Wednesday, February 20, 2013

Mouth feel

The section on potato chips is a must-read! Here is a snippet I liked:
The food technicians stopped worrying about inventing new products and instead embraced the industry’s most reliable method for getting consumers to buy more: the line extension. The classic Lay’s potato chips were joined by Salt & Vinegar, Salt & Pepper and Cheddar & Sour Cream. They put out Chili-Cheese-flavored Fritos, and Cheetos were transformed into 21 varieties. Frito-Lay had a formidable research complex near Dallas, where nearly 500 chemists, psychologists and technicians conducted research that cost up to $30 million a year, and the science corps focused intense amounts of resources on questions of crunch, mouth feel and aroma for each of these items. Their tools included a $40,000 device that simulated a chewing mouth to test and perfect the chips, discovering things like the perfect break point: people like a chip that snaps with about four pounds of pressure per square inch.