A very good day in many respects, but tiring.
In the morning I had a gorgeous short run along the river (excessive humidity, though).
In the afternoon I taught my first class of the semester, in a strikingly beautiful third-floor room at the Union Theological Seminary. Lots of familiar faces, which is always nice, and a syllabus full of books I particularly enjoy - this one should be good.
Four exciting pre-ordered books appeared on my Kindle, and one of them is the new Lee Child novel.
I have printed out final versions of all course materials for tomorrow's lecture.
Now I am going to shut down my computer and go and read Never Go Back!
(The only other thing I have to do tonight is my back stretching exercises, or I will regret it come Sunday evening, and perhaps a spot of meditation: but all other minor bits and bobs can wait till tomorrow, things like allergy doctor visit - I haven't been for way too long, I need to get back on the weekly habit of shots! - and booking a car for the airport trip Thursday and writing a conference paper abstract and getting various start-of-semester logistics sorted out and finishing the utterly complex triathlon organizing and packing that must be done before I leave.)
Also:
Secret fore-edge book paintings!
Philip Pullman is a yeoman. (Via Monica E.; FT site registration required.)
A dispiriting but fascinating story about the U.S. demographic changes that have led to a huge drop in life expectancy for poor white women lacking a high-school diploma.
The lost sausages of WWI.
Showing posts with label public health. Show all posts
Showing posts with label public health. Show all posts
Tuesday, September 03, 2013
Wednesday, February 20, 2013
Mouth feel
The section on potato chips is a must-read! Here is a snippet I liked:
The food technicians stopped worrying about inventing new products and instead embraced the industry’s most reliable method for getting consumers to buy more: the line extension. The classic Lay’s potato chips were joined by Salt & Vinegar, Salt & Pepper and Cheddar & Sour Cream. They put out Chili-Cheese-flavored Fritos, and Cheetos were transformed into 21 varieties. Frito-Lay had a formidable research complex near Dallas, where nearly 500 chemists, psychologists and technicians conducted research that cost up to $30 million a year, and the science corps focused intense amounts of resources on questions of crunch, mouth feel and aroma for each of these items. Their tools included a $40,000 device that simulated a chewing mouth to test and perfect the chips, discovering things like the perfect break point: people like a chip that snaps with about four pounds of pressure per square inch.
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